SOURCE:
Black America's Web
SOURCING CHANNEL: Community Portal
HEADQUARTERS: Dallas, TX
LEADERSHIP:
Tom Joyner, Chairman & Founder
Oscar Joyner, Vice Chairman
Donna Byrd, CEO
Neil Foote, COO
Roland S. Martin
Beverly Jackson, Business Development
DEMOGRAPHIC:
| You have an
opportunity to reach the rapidly growing African-American online
audience of more than 8 million households through one of the most
exciting, new internet portals launched this year. Backed by
nationally syndicated radio personality, Tom Joyner,
BlackAmericaWeb.com is setting out to provide visitors a spirited,
interactive and fun interactive community. |
| Unlike many
other websites targeting this community, BlackAmericaWeb.com will
be leveraging the powerful reach of Tom Joyner whose four-hour,
drive time show, is heard in more than 100 markets reaching more
than 8 million listeners. Joyner's show, which is distributed
across the ABC Radio Network, has the largest reach of any Urban
radio show and will build off his drive to "inform, entertain
and empower." A recent Yankelovich study showed that Tom
Joyner has directionally higher brand equity than BET (Black
Entertainment Television) and 66% of his listener's "surf the
Internet whenever they can." And nearly half of his audience
say they'll try a product he recommends! |
Since Tom launched BlackAmericaWeb.com last fall as a venue to
promote his annual fundraiser, the 2001 Fantastic Voyage, tens of
thousands of people have registered to learn more about the
cruise, and to express their support for Joyner's latest project.
Here's what some of them are saying: Antoinette from Marrero,
Louisiana, says, "I would like for this site to be THE
internet site for Black Americans to get cultural
information." Ellen from Denver, CO, says, "Please use
this site to uplift our people in each other's and the rest of the
world's eyes (perception is half the battle), educate us about the
financial, career; educational topics that will help move our
people to the next level" |
BlackAmericaWeb.com is positioned to succeed by building off the
great combination of promotion from an urban radio powerhouse and
a rapidly growing medium that is reaching African-Americans at
increasing rates. In general, the African-American consume more
than a half-billion dollars of goods and services. This lucrative
market is extending itself online and become a valuable segment to
reach. Black households alone are projected to spend more than
$1.5 billon on computers and related equipment over the next four
years. According to a recent Interep study, the African-American
online population is growing at a rate faster than the general
population and reaching a coveted demographic of households 25-54
years old, college-educated and earning more than $50,000 per
year. According to the study, African-American online growth just
44% over the past year. The study also points out that: |
|
More likely than general
audience to be a college graduate
More likely to offline
African-American audience own a luxury car
More likely than offline
African-American audience to own a home worth more than
$200,000
More likely than offline
African American audience to own stock or other market
instrument.
Equally likely compared to
whites online to bank online, make travel reservations or
buy/sell stocks.
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ORGANIZATION DESCRIPTION:
BlackAmericaWeb.com is the latest venture of
Tom Joyner, host of the nationally syndicated "Tom Joyner Morning
Show." Joyner, one of the most influential
personalities in the country, is setting out to create an interactive,
easy-to-use Internet community and comprehensive source of information
for and about African-Americans. As recent studies have
shown, African-Americans are more active on the web than any other
segment of the population. Joyner envisions
BlackAmericaWeb.com as a vehicle to leverage his tremendous popularity
and to create a one-stop source that will bring African-Americans
together. "This is more than just a website," said
Joyner, the site's founder and principal, whose morning drive time show
is heard by more than 9 million people in more than 118 markets. "We
want to bring together the African-American community like no one has
ever done before."
BlackAmericaWeb.com, launched in June 2001, is a broad-based effort to
become a timely and credible source for news and information covering
all aspects of daily life, featuring a wide array of viewpoints and
perspectives. The site is venue for black businesses and
commerce, and generally, become a vital part of African-Americans' daily
lives. Joyner's goal is to provide visitors relevant news and
information produced by original writers and the Black Press; to create
a marketplace for consumers to buy merchandise; and for businesses to
sell their merchandise. Joyner wants visitors to the site to
participate in lively discussions about issues that affect everyday
life.
The site, which is Joyner's latest enterprise, builds off his drive to
"inform, entertain and empower" African-Americans.
BlackAmericaWeb.com is building upon the unparalleled ability of Tom
Joyner to mobilize African-Americans.
Defined
Recruiting Vehicles:
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Career
Channel |
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IMDiversity
Partnership |
Other
Recruiting Opportunities:
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